Gain critical insights, create data-driven
strategies and accelerate growth.
Marketview helps businesses to grow their bottom lines and nonprofits to increase their impact, drawing on our expertise in data analytics, market research, strategy development and marketing management.
Our experience spans multiple industries and organizations of all sizes, with special focus on financial services, healthcare, business-to business, human services, cultural institutions and education.
SERVICES
SERVICES FOR BUSINESS
An integrated suite of data-driven
services proven to drive long-term
growth in a range of industries and
for businesses of all sizes.
SERVICES FOR NONPROFITS
Strategic services that help
human services and cultural
organizations maximize their
community impact.
CLIENT EXPERIENCE
Our experience includes the most successful launch of a group long term care insurance program, the brokerage industry’s largest lead generation program, the nation’s largest checking account marketing program, successful nonprofit leadership, and numerous marketing, research, and database engagements for clients ranging from major national brands to global businesses.
National and Regional Financial Services
Charter One Financial
Citi Smith Barney
Culain Capital
First Citizens Bank
M&T Bank
PaineWebber
PNC Bank
Prudential Insurance
TD Ameritrade
The Equitable
Business-to-Business
Ambrell Induction Heating
Curbell Plastics
Diebold
Earthlink
Eastman Kodak
Isolation Sciences
Community Banks and Credit Unions
Albion Federal Savings & Loan
CNB Bank
Cornerstone FCU
Evans Bank
First County Bank
First National Bank of Rochester
Five Star Bank
Quad City Bank and Trust
SENB Bank
Healthcare
Ascom
Bausch and Lomb
Coopervision
Curbell Medical
St. John’s Living
United Healthcare
Marketing and Consulting
Jay Financial
Verdi Planning Company
Nonprofit
Batavia Development Corporation
Canisius University
Crisis Services of Erie County
Forest Lawn
Lasell College
Roycroft Campus
SilverSource
St. Luke’s Mission of Mercy
Stamford Museum & Nature Center
Trocaire College
The Great New York State Fair
Virginia State University
WHO WE HELP
Healthcare
Evolving care models and technologies create opportunities to enhance patient care and lengthen lifespans. Our team has worked with technology companies, providers, and payers to evaluating product concepts, sizing markets, enhancing channel relationships, building brands and creating data-driven cultures.
Human Services Organizations
Vulnerable communities have never needed more help, and mission-focused nonprofits are stepping up to meet the challenge. We support these organizations with business planning, development planning, community and stakeholder research, key performance indicator (KPI) development and communications to help them maximize their impact and achieve greater financial stability.
Financial Services Organizations
We provide banks and credit unions with a unique range of services, including distribution and channel strategy, branding, brand
tracking, customer acquisition, data analytics and turnkey
market research tools
Cultural Institutions
Culturals are being reshaped by changing visitor expectations, new digital technologies, increasing competition and ongoing funding challenges. We help these organizations enhance guest experiences and develop new funding streams by providing program evaluation, voice-of-customer research, business planning, development planning, stakeholder research and marketing planning.
Business to Business
Sales and marketing are more connected than ever, and opportunities to understand customer needs and opportunities have never been greater. We help companies to prioritize and develop growth opportunities, and work with expert partners like CCRG and the Verdi Group to implement strategies for customer acquisition and development.
HOW WE WORK
PROJECT BASED
We commit to a project fee
that remains set unless there
are significant changes
to specifications
SUBSCRIPTION BASED
We provide resources
on an ongoing basis
in exchange for a
monthly retainer.
LEADERSHIP
Jeff Hughes
President
As founder and president of Marketview, Jeff oversees all aspects of the business, including strategy development, project management and client relationships.
Prior to Marketview he was partner at CCRG | Metro Insight, a market research data analytics company, and served 13 years as managing director at Hawkeye | Mosaic Marketing, a leading customer communications firm focused on the banking and brokerage industries.
As vice president and general manager of direct marketing at Saatchi & Saatchi Business Communications, Jeff’s responsibilities included leading the Prudential, Kodak, Equitable, PaineWebber and United Healthcare accounts. He began his career at M&T Bank, where he held management positions in marketing communication, product management and research.
Jeff currently serves on the Build Promise committee for St. Luke’s Mission, and was previously board chair for Trocaire College, and president of the Batavia Development Corporation. He holds an M.A. and B.A. in Economics from SUNY Buffalo, and a B.S. in Information Systems Management from Buffalo State University.
Kathleen Hurley
Senior Vice President and Chief Operating Officer
Kathy is an experienced operations manager who previously served as vice president of fraud prevention at M&T Bank, where her team prevented tens of millions of dollars in check fraud annually.
At Marketview, Kathy is responsible for finance, project management and quality control. Her past volunteer activities include serving as a religious education instructor at Saints Peter and Paul Church, and as vice president at the Amherst Skating Club.
Kathy graduated with a B.S. in Business Administration, and an M.B.A. from Canisius University.
PARTNERS
CCRG Teleservices
Research recruiting, lead generation,
inbound service
ccrgresearch.com
Blue Oak Marketing
Digital marketing experts
www.blueoakmktg.com
Contact
Marketview Growth Strategies, LLC
Jeff Hughes
President
jhughes@marketviewllc.com
716.908.4506